Excellence through excellence
Here I am all dressed up as a U-boat captain for the Blitz party in London’s vibrant East End, with my girlfriend dressed up as a wartime nurse. Not sure under what circumstances we would have met, maybe if she were working on a bends ward. The pipe is my own.
A German TV channel was filming there and were very interested in my costume… maybe they were doing a piece about the English obsession with World War 2.
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I can’t imagine what nightmare parallel universe Zuccato’s woefully misguided “Z-kids” come from, but they’re obviously way too cool for school.
I can’t begin to describe how many things are wrong with this advert (at the rear entrance of the Finchley Road O2 Centre) but simply glancing at it I can feel my “hate hump” (link contains swears) filling to bursting point.
The eyeless girl seems to be flipping some kind of meaningless gang sign, while the eyeless boy’s mouth looks like it was once a smile until the corners were thickened and turned down to give him a sullen, adversarial air. The tagline claims that the new Z-kids menu is “scrumdiddlyyum”, a rip-off of the Willy Wonka “Scrumdiddlyumptious” name parsed through 1950s street slang, like the kids are about to recommend a “hotdogerooni” or a “shake-ola”.
I’ve just checked out the Z-kids website at etruscarestaurants.com and it looks like I was right. The kids look more benign on the website – the boys mouth is smiling and the girl is holding a lollipop, and the introductory text offers “A big, warm, happy WELCOME to the new Z-kids site.”
So why the decision to gangsta them up? I plan to ask Etrusca Restaurants to explain their marketing strategy via their handy online feedback form…
3 dogs I saw on my morning bike ride on the Heath. The dog on the left is returning with a yellow ball.
